Saul Bass

Born 1920, New York.

Saul Bass can be described as one of the first designers to realize the creative potential of the opening and closing credits of a film, he worked on films such as Casino, Goodfellas, Vertigo, Psycho and The Man with the Golden Arm. He was also an incredible logo and designed logos for hundreads of companys throughout his life.

Saul Bass used large blocks of colour and negative space to create simple but effective title sequences, this immediately gave the viewer an impression of the film.
The Man with the Golden Arm was one of Bass' famous sequences, it uses an animated paper cut out arm to help portray the topic of the film which was heroin addiction, as you can imagine it caused quite a sensation in 1955.

This succesful use of simple colours to communicate alot of information has inspired me in my work to develop my own images to their full potential.


www.saulbass.co.uk
www.wikipedia.org
www.designmuseum.org

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