[RED] and Oxfam

[RED] is a good example of advertising, it sends a clear message to its audience telling them what the organization does. At the same time it allows the audience to buy [RED] branded products to create revenue for the charity and even allows them to upload their own videos onto www.joinred.com allowing the audience to feel involved in the charities actions.

[RED] uses high profile tv, magazine and website advertising to gain a wide audience. Targeting a larger audience base and creating [RED] branded products which will be popular with a varied type of customer will inevitably be benificial for the charity.
I think Oxfam uses bad advertising techniques to communicate their message. One way I know this is everytime an Oxfam advert comes on the TV everyone I know changes the channel immediately, this shows that they not communicating successfully with viewers.

This stereotypical way of advertising has bin broken by [RED] and I believe Oxfam can learn something from them, the majority of viewers are selfish and mostly only care about what they can gain from something. I believe Oxfam need to change their image and try to get in the spotlight as much as [RED] have by advertising in the right places and becoming associated with popular brands like apple and motorola.

www.tokyoplastic.com

This design company have created a very fun and interesting way of navigating and viewing their work and games.

I really like what they have created, the user is given no instructions or details about how to use the navigation system. From clicking on one topic the user is shown an elaborate animation which takes them to their destination on the site .

There is a strong style all the way through and you constantly feel the site gives off a very strong sense of character and I recommend viewing their interactive animation "The Little Fella".