[RED] and Oxfam

[RED] is a good example of advertising, it sends a clear message to its audience telling them what the organization does. At the same time it allows the audience to buy [RED] branded products to create revenue for the charity and even allows them to upload their own videos onto www.joinred.com allowing the audience to feel involved in the charities actions.

[RED] uses high profile tv, magazine and website advertising to gain a wide audience. Targeting a larger audience base and creating [RED] branded products which will be popular with a varied type of customer will inevitably be benificial for the charity.
I think Oxfam uses bad advertising techniques to communicate their message. One way I know this is everytime an Oxfam advert comes on the TV everyone I know changes the channel immediately, this shows that they not communicating successfully with viewers.

This stereotypical way of advertising has bin broken by [RED] and I believe Oxfam can learn something from them, the majority of viewers are selfish and mostly only care about what they can gain from something. I believe Oxfam need to change their image and try to get in the spotlight as much as [RED] have by advertising in the right places and becoming associated with popular brands like apple and motorola.